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The Growing Industry for Vegetable Purees: Trends and Opportunities

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The Growing Industry for Vegetable Purees: Trends and Opportunities

The global vegetable puree industry size was USD 9.59 billion in 2020 and is anticipated to grow from USD 9.97 billion in 2021 to USD 14.40 billion in 2028 at a CAGR of 5.40% in the 2021-2028 period. In recent years, there has been a growing demand for vegetable purees in the food industry, driven by the increasing consumer preference for healthy and convenient food options. Vegetable purees are a versatile and convenient way to add vegetables to meals, as they can be used as a base for soups, sauces, dips, and spreads, or as a side dish or ingredient in various recipes. They are also a popular choice for parents looking for ways to sneak vegetables into their children’s meals.

One of the key drivers of the vegetable puree industry is the growing consumer preference for healthy and natural food products. Vegetable purees are perceived as a healthy option, as they contain a high amount of vitamins, minerals, and fiber. They are also free from artificial colors, flavors, and preservatives, which makes them a natural and safe option for consumers.

Another driver of the vegetable puree industry is the increasing popularity of plant-based diets. Plant-based diets are becoming more popular among consumers due to concerns over health, animal welfare, and environmental sustainability. Vegetable purees are a convenient and versatile way to add more vegetables to a plant-based diet, as they can be used in a variety of dishes.

Vegetable puree industry

growing demand for vegetable purees

The convenience factor is also driving the growth of the vegetable puree industry. Vegetable purees are easy to prepare and can save time in the kitchen, making them a popular choice for busy consumers. They are also available in a variety of formats, including fresh, frozen, and canned, which makes them easily accessible to consumers.

In terms of product type, the global vegetable puree industry can be segmented into potato, carrot, tomato, broccoli, spinach, pumpkin, and others. Among these, potato puree is the most commonly consumed type, owing to its versatility and widespread use in various recipes. Carrot and tomato purees are also popular, as they are rich in vitamins and minerals and can be used in a variety of dishes.

Geographically, the global vegetable puree industry can be segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Europe and North America are the largest industries for vegetable purees, owing to the high consumption of healthy and natural food products in these regions. Asia Pacific is also a significant industry, driven by the increasing demand for convenience foods and the growing trend of plant-based diets in the region.

Growing demand for vegetable purees

In addition to the growing demand for vegetable purees, the industry is also characterized by several trends and opportunities. One of the key trends in the industry is the growing popularity of organic and non-GMO vegetable purees. Consumers are becoming increasingly aware of the health and environmental benefits of organic and non-GMO products and are willing to pay a premium for these products.

Another trend in the industry is the increasing use of vegetable purees in baby food products. Vegetable purees are a popular choice for parents looking for healthy and convenient baby food options. They are also a popular ingredient in homemade baby food recipes.

Opportunities in the vegetable puree industry include the development of new and innovative products, such as vegetable purees with added functional ingredients, such as protein, fiber, and probiotics. There is also an opportunity to expand the industry for vegetable purees in emerging industries, where the demand for healthy and convenient food options is growing rapidly.

In conclusion, the vegetable puree industry is a growing and dynamic industry, driven by the increasing demand