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There are several forms window display advertising this can play a big role in how you market your physical business, and how you use your windows definitely tops this list. Windows provides numerous opportunities for companies to showcase some of their best products, services and deals, and getting it right can make a big difference to your bottom line.
When considering various window graphics and related topics, one of the most important concepts to keep in mind is placement. From how big and prominent certain designs are to how exactly they are positioned in the window, these factors can make a big difference in how well your ad actually performs. Here are some quick tips to help you get the most out of your display ads with the right placement techniques.
Options for window stickers and related products
Before we delve into the topics of placing different window designs, let’s first look at the quality options available. Window Stickers & Related Products are often perfect for store marketing needs as they can be made in any size, shape, color scheme and opacity level you need. Best of all, these decals are easy to apply (and remove) without causing any issues with glass surfaces.
Some common examples of window decals and similar products that may be suitable for your business include:
• Vinyl stickers. One of the most affordable and versatile options. Vinyl stickers can be printed with any message or pattern you like. They’re also known for their durability and fade resistance, as well as being incredibly eco-friendly – in fact, they’re completely recyclable.
• Static stickers: These stickers are ideal if you need a temporary solution or want to avoid adhesive residue on the glass. They can be printed on clear or white vinyl and are available in different opacity for different uses.
• Illuminated Signage: Ideal for visibility at night or if you want to add extra dimension to your window display advertising, illuminated signage can be used in a number of ways.
• Removable Adhesive: As the name suggests, this is ideal if you need an easy-to-remove sticker that won’t leave any residue when removed. They work on a variety of surfaces and can be customized to your exact specifications.
• Inscriptions on the shop window. Available in any font, size and color. Showcase labels are an easy way to quickly and easily add advertising for your business window.
• Stamped stickers: If you need a custom shaped sticker, stamped stickers are the way to go. They can be designed specifically for perfect for your business needs.
• Perforated Window Decals: These unique decals are printed on a perforated material that allows you to see outside your window while blocking the view from the outside. They are ideal for privacy without sacrificing natural light.
• Etched glass stickers. For many businesses looking to add a touch of sophistication, etched glass decals are the way to go. They can be used for everything from company logos to contact information and more.
• Blackout Stickers: As the name suggests, blackout stickers are designed to completely cover your window and block out any light. They are ideal for temporary window treatment or if you need privacy for special event.
Now that we’ve covered some of the more popular window display advertising options, let’s take a look at a few placement tips to keep in mind as you apply them to any commercial storefront display.
How many surfaces are available?
First of all, you should think about how many different window surfaces you actually have to work with. In some cases, this may be limited to just one glass door or panel, especially if your business is fairly small. However, in other cases, you may have an entire wall of windows (or more) that can be used for promotional purposes.
Down the family lines, it’s important to keep the different types of surfaces in mind, as there may be a few more than you think:
• Large window displays: These can be some of the most effective window displays because they provide ample work space and are highly visible from the outside.
• Small windows. Small windows can still be used for promotional purposes, but you need to make better use of that space. Something like a sticker or simple lettering might be more appropriate than a big sign.
• Doors. In addition to the main front door, your business may have side or back doors that can be used for promotional purposes.
• Glass partitions. If your business has interior glass partitions, they can also provide great window display advertising opportunities.
• Mirrors. In some cases, you can also use any of the mirrors available in your shop window for window display advertising.
Importance of a logo
While no one speaks your logo should be affixed to every window in your shop window, it is definitely important to make sure this key element of your branding is included somewhere in your window display advertising. In many cases, the logo should be placed prominently in one of the large windows – preferably near the entrance – so that it is the first thing to go. potential clients see when they pass by.
Don’t forget that your logo can also be included in other elements of your window advertising such as stickers, banners and more.
Don’t crowd in any particular area
Since you are placing various elements of window advertising, it is important to avoid crowds in any particular area. This can make it difficult for potential clients to focus on one thing and eventually cause them to just keep going.
Instead, try to create a well-balanced layout where each element is given its own space to shine. You may even want to split large windows into sections to achieve this.
Use free space
In addition to avoiding overcrowding, you should also be sure to use free space in your window display ads whenever possible. This can help create a sense of balance and make it easier for potential clients to digest all the information presented.
When in doubt, less is more when it comes to window display advertising. You want to make sure your windows still let in plenty of natural light and aren’t completely obstructed by signs, stickers, and other elements.
With the right simple approach to product selection and placement, your storefronts can grab attention and increase traffic and sales. Just keep the above tips and information in mind as you develop your windows advertising strategy.
